/* Big Sky Fractional · dawsonw.com
   Brand tokens carried over from the LinkedIn refresh (banner, Flywheel 2-pager, Loop case study). */

:root {
  --navy: #12283c;
  --navy-deep: #0a141f;
  --ink: #16283c;
  --slate: #45566a;
  --muted: #7d8b98;
  --faint: #9aa8b5;
  --line: #dce5ec;
  --pale: #f2f6fa;
  --paper: #ffffff;
  --gold: #b98226;
  --gold-bright: #e3a63d;
  --ice: #8ecbe8;
  --ice-deep: #4a7ba6;
  --radius: 14px;
  --radius-sm: 9px;
  --max: 1120px;
  --font: "Plus Jakarta Sans", "Avenir Next", "Helvetica Neue", Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--font);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; }
::selection { background: var(--gold-bright); color: var(--navy); }

.wrap { width: min(var(--max), calc(100% - 48px)); margin: 0 auto; }
.wrap.narrow { width: min(760px, calc(100% - 48px)); }

/* ---------- type ---------- */
h1, h2, h3, h4 { line-height: 1.12; letter-spacing: -0.02em; font-weight: 800; }
h1 { font-size: clamp(2.6rem, 6vw, 4.6rem); }
h2 { font-size: clamp(1.9rem, 3.6vw, 2.75rem); }
h3 { font-size: 1.25rem; letter-spacing: -0.01em; }
p.lede { font-size: clamp(1.1rem, 1.6vw, 1.3rem); color: var(--slate); line-height: 1.55; }
.eyebrow {
  font-size: 0.74rem; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--gold); margin-bottom: 14px; display: block;
}
.eyebrow.ice { color: var(--ice); }
.gold { color: var(--gold); }
.ice-text { color: var(--ice); }
.sec-head { max-width: 720px; margin-bottom: 44px; }
.sec-head p { margin-top: 16px; color: var(--slate); font-size: 1.08rem; }
.sec-head.center { margin-left: auto; margin-right: auto; text-align: center; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px; justify-content: center;
  padding: 15px 26px; border-radius: 999px; font-weight: 700; font-size: 0.98rem;
  border: 2px solid transparent; cursor: pointer; transition: transform .15s ease, background .15s ease, color .15s ease, border-color .15s ease;
  white-space: nowrap;
}
.btn:hover { transform: translateY(-1px); }
.btn.gold { background: var(--gold-bright); color: var(--navy-deep); }
.btn.gold:hover { background: #f0b64a; }
.btn.navy { background: var(--navy); color: #fff; }
.btn.navy:hover { background: #1a3550; }
.btn.ghost { border-color: rgba(255,255,255,.55); color: #fff; background: rgba(10,20,31,.18); backdrop-filter: blur(4px); }
.btn.ghost:hover { border-color: #fff; background: rgba(10,20,31,.35); }
.btn.outline { border-color: var(--line); color: var(--navy); background: #fff; }
.btn.outline:hover { border-color: var(--navy); }
.btn.sm { padding: 11px 18px; font-size: 0.9rem; }
.btn svg { width: 16px; height: 16px; }

/* ---------- nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,.92); backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.nav .wrap { display: flex; align-items: center; justify-content: space-between; height: 68px; gap: 20px; }
.brand { display: flex; align-items: center; gap: 12px; font-weight: 800; letter-spacing: 0.06em; font-size: 0.86rem; text-transform: uppercase; color: var(--navy); }
.brand svg { width: 58px; height: 24px; }
.brand span small { display: block; font-weight: 600; letter-spacing: 0.26em; font-size: 0.56rem; color: var(--muted); margin-top: 1px; }
.nav-links { display: flex; gap: 30px; align-items: center; font-weight: 600; font-size: 0.93rem; color: var(--slate); }
.nav-links a:hover { color: var(--navy); }
.nav-cta { display: flex; align-items: center; gap: 14px; }
.menu-btn { display: none; background: none; border: 0; width: 40px; height: 40px; cursor: pointer; }
.menu-btn span { display: block; height: 2px; width: 22px; background: var(--navy); margin: 5px auto; border-radius: 2px; }

/* ---------- hero ---------- */
.hero {
  position: relative; color: #fff; min-height: min(88vh, 860px); display: flex; align-items: flex-end;
  background: var(--navy-deep) url("assets/mountains.jpg") center 40% / cover no-repeat;
  overflow: hidden;
}
.hero::before {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(90deg, rgba(10,20,31,.80) 0%, rgba(10,20,31,.62) 40%, rgba(10,20,31,.15) 75%),
              linear-gradient(180deg, rgba(10,20,31,.05) 0%, rgba(10,20,31,.0) 40%, rgba(10,20,31,.82) 100%);
}
.hero .wrap { position: relative; padding: 120px 0 64px; }
.hero-grid { display: grid; grid-template-columns: 1fr 320px; gap: 48px; align-items: end; }
.hero-me {
  background: rgba(10,20,31,.55); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
  border: 1px solid rgba(255,255,255,.16); border-radius: 28px; padding: 28px 28px 26px;
  color: #fff; box-shadow: 0 24px 60px rgba(0,0,0,.28);
}
.hero-me img { width: 112px; height: 112px; border-radius: 50%; object-fit: cover; object-position: center 20%; border: 3px solid rgba(255,255,255,.9); box-shadow: 0 8px 24px rgba(0,0,0,.35); margin-bottom: 16px; }
.hero-me .hi { font-size: 1.45rem; font-weight: 800; letter-spacing: -0.02em; margin-bottom: 8px; }
.hero-me p { font-size: 0.93rem; line-height: 1.5; color: #d7e4ee; }
.hero-me a { display: inline-flex; align-items: center; gap: 8px; margin-top: 16px; font-weight: 700; font-size: 0.92rem; color: var(--gold-bright); border: 1.5px solid rgba(227,166,61,.7); border-radius: 999px; padding: 8px 16px; transition: background .15s, border-color .15s; }
.hero-me a:hover { background: rgba(227,166,61,.15); border-color: var(--gold-bright); }
.hero h1 { max-width: 820px; text-shadow: 0 2px 24px rgba(0,0,0,.35); }
.hero h1 .dot { color: var(--gold-bright); }
.hero .lede { color: #e9f0f6; max-width: 640px; margin: 22px 0 34px; text-shadow: 0 1px 12px rgba(0,0,0,.45); }
.hero .ctas { display: flex; gap: 14px; flex-wrap: wrap; }
.hero .pills { margin-top: 40px; display: flex; gap: 10px 26px; flex-wrap: wrap; font-weight: 600; font-size: 0.92rem; color: #f0f5f9; }
.hero .pills span::before { content: ""; display: inline-block; width: 6px; height: 6px; border-radius: 50%; background: var(--gold-bright); margin-right: 10px; vertical-align: middle; }
.proof-bar { background: var(--navy-deep); color: #fff; }
.proof-bar .wrap { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 20px 0; flex-wrap: wrap; }
.proof-bar .brands { display: flex; gap: 6px 22px; flex-wrap: wrap; font-weight: 700; letter-spacing: 0.22em; font-size: 0.78rem; color: #c9d8e4; text-transform: uppercase; }
.proof-bar .brands i { color: #3a5266; font-style: normal; }
.proof-bar .proof-note { font-size: 0.88rem; color: #9db8cc; }

/* ---------- sections ---------- */
section { padding: 96px 0; }
section.tight { padding: 72px 0; }
.pale { background: var(--pale); }
.dark { background: var(--navy); color: #fff; }
.dark h2, .dark h3 { color: #fff; }
.dark p { color: #c9d8e4; }
.dark .sec-head p { color: #c9d8e4; }

/* black box */
.blackbox { display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: center; }
.blackbox .copy p { margin-top: 18px; color: var(--slate); font-size: 1.06rem; }
.blackbox .copy p strong { color: var(--ink); }
.costs { background: var(--navy); color: #fff; border-radius: var(--radius); padding: 34px 36px; position: relative; overflow: hidden; }
.costs::after { content: ""; position: absolute; right: -60px; bottom: -60px; width: 220px; height: 220px; border-radius: 50%; border: 28px solid rgba(142,203,232,.08); }
.costs h3 { color: var(--ice); font-size: 0.8rem; letter-spacing: 0.22em; text-transform: uppercase; margin-bottom: 18px; font-weight: 700; }
.costs ul { list-style: none; }
.costs li { padding: 14px 0; border-top: 1px solid rgba(255,255,255,.12); font-size: 1.02rem; color: #e6eef5; display: flex; gap: 14px; }
.costs li b { color: var(--gold-bright); font-weight: 800; flex-shrink: 0; }
.costs .tag { margin-top: 20px; font-size: 0.92rem; color: #9db8cc; }

/* diagnostic */
.diag { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; }
.diag-q { list-style: none; counter-reset: q; }
.diag-q li { border: 1.5px solid var(--line); border-radius: var(--radius-sm); padding: 18px 20px 16px; margin-bottom: 12px; background: #fff; transition: border-color .15s; }
.diag-q li.answered { border-color: var(--navy); }
.diag-q .qt { font-weight: 700; display: flex; gap: 12px; align-items: flex-start; font-size: 1.0rem; }
.diag-q .qt b { color: var(--gold); font-size: 0.78rem; letter-spacing: 0.1em; margin-top: 4px; min-width: 24px; }
.diag-q .qt small { display: block; font-weight: 500; color: var(--muted); font-size: 0.86rem; margin-top: 3px; }
.opts { display: flex; gap: 8px; margin-top: 12px; margin-left: 36px; flex-wrap: wrap; }
.opts button { border: 1.5px solid var(--line); background: #fff; color: var(--slate); padding: 8px 14px; border-radius: 999px; font-weight: 600; font-size: 0.86rem; cursor: pointer; transition: all .15s; }
.opts button:hover { border-color: var(--navy); color: var(--navy); }
.opts button.on { background: var(--navy); border-color: var(--navy); color: #fff; }
.diag-result { position: sticky; top: 96px; background: var(--navy); color: #fff; border-radius: var(--radius); padding: 32px; }
.diag-result .gauge { display: flex; align-items: center; gap: 22px; margin: 8px 0 20px; }
.diag-result .rpm { font-size: 3.4rem; font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
.diag-result .rpm small { font-size: 1rem; color: #9db8cc; font-weight: 600; letter-spacing: 0; margin-left: 4px; }
.diag-result .bar { flex: 1; height: 10px; background: rgba(255,255,255,.12); border-radius: 99px; overflow: hidden; }
.diag-result .bar i { display: block; height: 100%; width: 0; background: linear-gradient(90deg, var(--gold), var(--gold-bright)); border-radius: 99px; transition: width .4s ease; }
.diag-result h3 { font-size: 1.3rem; margin-bottom: 8px; }
.diag-result p { color: #c9d8e4; font-size: 0.98rem; }
.diag-result .leak { margin-top: 18px; padding: 14px 16px; border-radius: var(--radius-sm); background: rgba(255,255,255,.07); font-size: 0.95rem; border-left: 3px solid var(--gold-bright); }
.diag-result .leak b { color: #fff; }
.diag-result .btn { margin-top: 22px; width: 100%; }
.diag-result .fine { margin-top: 12px; font-size: 0.8rem; color: #7d93a6; text-align: center; }

/* flywheel */
.fly { display: grid; grid-template-columns: 460px 1fr; gap: 64px; align-items: center; }
.fly svg { width: 100%; height: auto; }
.stages { list-style: none; }
.stages li { display: grid; grid-template-columns: 40px 1fr; gap: 16px; padding: 18px 0; border-top: 1px solid var(--line); }
.stages li:last-child { border-bottom: 1px solid var(--line); }
.stages .n { width: 34px; height: 34px; border-radius: 50%; background: var(--navy); color: #fff; font-weight: 800; font-size: 0.85rem; display: grid; place-items: center; }
.stages h4 { font-size: 1.06rem; margin-bottom: 3px; }
.stages h4 span { color: var(--muted); font-weight: 600; font-size: 0.9rem; margin-left: 8px; }
.stages p { color: var(--slate); font-size: 0.97rem; }
.axle-note { margin-top: 22px; display: flex; gap: 14px; flex-wrap: wrap; }
.axle-note div { flex: 1; min-width: 220px; background: var(--pale); border-radius: var(--radius-sm); padding: 16px 18px; font-size: 0.95rem; color: var(--slate); }
.axle-note b { color: var(--ink); display: block; margin-bottom: 2px; }
.eos-line { margin-top: 26px; font-size: 1.02rem; color: var(--slate); padding-left: 16px; border-left: 3px solid var(--gold-bright); }
.eos-line b { color: var(--ink); }

.toolkit { margin-top: 64px; display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; }
.tool { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius-sm); padding: 20px 18px; }
.tool b { display: block; font-size: 0.98rem; margin-bottom: 6px; }
.tool span { font-size: 0.88rem; color: var(--slate); line-height: 1.45; display: block; }
.rhythm { margin-top: 40px; display: grid; grid-template-columns: repeat(3, 1fr); border: 1.5px solid var(--line); border-radius: var(--radius); overflow: hidden; background: #fff; }
.rhythm > div { padding: 26px 28px; }
.rhythm > div + div { border-left: 1.5px solid var(--line); }
.rhythm .freq { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; color: var(--ice-deep); margin-bottom: 6px; }
.rhythm b { font-size: 1.1rem; display: block; margin-bottom: 6px; }
.rhythm p { font-size: 0.95rem; color: var(--slate); }

/* ai */
.ai { display: grid; grid-template-columns: 1fr 1.2fr; gap: 64px; align-items: center; }
.ai h2 span { color: var(--ice); }
.ai p { margin-top: 16px; }
.sys { list-style: none; display: grid; gap: 14px; }
.sys li { background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.1); border-radius: var(--radius-sm); padding: 18px 20px; display: grid; grid-template-columns: 44px 1fr; gap: 16px; align-items: start; }
.sys .ic { width: 44px; height: 44px; border-radius: 10px; background: rgba(142,203,232,.14); display: grid; place-items: center; color: var(--ice); }
.sys .ic svg { width: 22px; height: 22px; }
.sys b { color: #fff; display: block; margin-bottom: 3px; }
.sys span { color: #c9d8e4; font-size: 0.95rem; }
.ai .kicker { margin-top: 26px; font-size: 1.05rem; color: #fff; font-weight: 700; }

/* how we work */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.step { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius); padding: 30px 28px; position: relative; display: flex; flex-direction: column; }
.step.hot { border-color: var(--gold-bright); box-shadow: 0 12px 40px rgba(185,130,38,.12); }
.step .k { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; color: var(--gold); }
.step h3 { font-size: 1.45rem; margin: 8px 0 4px; }
.step .when { color: var(--muted); font-weight: 600; font-size: 0.9rem; margin-bottom: 14px; }
.step p { color: var(--slate); font-size: 0.98rem; }
.step ul { list-style: none; margin-top: 14px; flex: 1; }
.step li { padding: 7px 0 7px 22px; position: relative; font-size: 0.94rem; color: var(--slate); border-top: 1px dashed var(--line); }
.step li::before { content: "→"; position: absolute; left: 0; color: var(--gold); font-weight: 700; }
.step .btn { margin-top: 20px; align-self: flex-start; }
.fit { margin-top: 40px; background: var(--navy); color: #fff; border-radius: var(--radius); padding: 30px 34px; display: grid; grid-template-columns: 1fr 1fr; gap: 30px; }
.fit h3 { color: var(--ice); font-size: 0.78rem; letter-spacing: 0.22em; text-transform: uppercase; margin-bottom: 12px; }
.fit ul { list-style: none; }
.fit li { padding: 6px 0 6px 20px; position: relative; color: #e6eef5; font-size: 0.97rem; }
.fit li::before { content: ""; position: absolute; left: 0; top: 14px; width: 8px; height: 8px; border-radius: 50%; background: var(--gold-bright); }
.fit .no li::before { background: #5b7186; }

/* proof */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; margin-bottom: 56px; }
.stat .big { font-size: clamp(2.6rem, 5vw, 3.8rem); font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
.stat .big span { color: var(--gold); }
.stat p { color: var(--slate); font-size: 0.95rem; margin-top: 8px; }
.career { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.job { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius-sm); padding: 22px 22px 20px; }
.job .co { font-weight: 800; font-size: 1.05rem; }
.job .role { color: var(--muted); font-size: 0.88rem; font-weight: 600; margin: 2px 0 10px; }
.job p { color: var(--slate); font-size: 0.93rem; }
.case { margin-top: 56px; display: grid; grid-template-columns: 1.1fr 1fr; border-radius: var(--radius); overflow: hidden; background: var(--navy); color: #fff; }
.case .txt { padding: 44px 44px; }
.case .txt h3 { font-size: 1.7rem; margin: 6px 0 12px; }
.case .txt p { color: #c9d8e4; font-size: 1rem; }
.case .txt .btns { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 24px; }
.case .facts { background: #0d1e2e; padding: 44px 40px; display: grid; gap: 18px; align-content: center; }
.case .facts div { border-left: 3px solid var(--gold-bright); padding-left: 16px; }
.case .facts b { display: block; font-size: 1.7rem; font-weight: 800; letter-spacing: -0.02em; }
.case .facts span { color: #9db8cc; font-size: 0.9rem; }
.quote { margin-top: 56px; display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.quote blockquote { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius-sm); padding: 26px 28px; font-size: 1.02rem; color: var(--ink); line-height: 1.55; }
.quote blockquote footer { margin-top: 14px; color: var(--muted); font-size: 0.88rem; font-weight: 600; }

/* about */
.about { display: grid; grid-template-columns: 1fr 1.15fr; gap: 64px; align-items: center; }
.about .pics { position: relative; }
.about .pics .main { border-radius: var(--radius); aspect-ratio: 4/5; object-fit: cover; width: 100%; }
.about .pics .small { position: absolute; right: -28px; bottom: -28px; width: 44%; border-radius: var(--radius-sm); border: 6px solid #fff; box-shadow: 0 18px 50px rgba(18,40,60,.18); aspect-ratio: 1; object-fit: cover; }
.about p { color: var(--slate); margin-top: 16px; font-size: 1.04rem; }
.about p strong { color: var(--ink); }
.about .facts { margin-top: 26px; display: grid; grid-template-columns: 1fr 1fr; gap: 10px 24px; font-size: 0.94rem; color: var(--slate); }
.about .facts b { color: var(--ink); display: block; font-size: 0.78rem; letter-spacing: 0.16em; text-transform: uppercase; }

/* notes */
.notes-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.note { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius); padding: 28px 26px; display: flex; flex-direction: column; transition: transform .15s, box-shadow .15s, border-color .15s; }
.note:hover { transform: translateY(-3px); box-shadow: 0 18px 40px rgba(18,40,60,.10); border-color: #c6d3de; }
.note .tag { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--gold); }
.note h3 { font-size: 1.2rem; margin: 10px 0 10px; }
.note p { color: var(--slate); font-size: 0.95rem; flex: 1; }
.note .more { margin-top: 18px; font-weight: 700; font-size: 0.9rem; color: var(--navy); }
.media { margin-top: 18px; display: grid; grid-template-columns: 1.7fr 1fr 1fr; gap: 18px; }
.media .pod { display: grid; grid-template-columns: 110px 1fr; gap: 20px; align-items: center; background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius); padding: 22px; }
.media .pod img { border-radius: 10px; }
.media .pod b { display: block; font-size: 1.05rem; }
.media .pod p { color: var(--slate); font-size: 0.92rem; margin: 6px 0 12px; }
.media .pod .links { display: flex; gap: 8px; flex-wrap: wrap; }
.media .guest { background: #fff; border: 1.5px solid var(--line); border-radius: var(--radius); padding: 22px; }
.media .guest b { display: block; }
.media .guest span { color: var(--muted); font-size: 0.86rem; }
.media .guest p { color: var(--slate); font-size: 0.92rem; margin-top: 8px; }
.media .guest .more { display: inline-block; margin-top: 10px; font-weight: 700; font-size: 0.88rem; color: var(--navy); }

/* contact */
.contact { display: grid; grid-template-columns: 1fr 1.15fr; gap: 64px; align-items: start; }
.contact .side p { color: #c9d8e4; margin-top: 14px; }
.contact .side .book { margin-top: 26px; }
.contact .side .ways { margin-top: 28px; display: grid; gap: 14px; }
.contact .side .ways a { display: flex; gap: 14px; align-items: center; color: #fff; font-weight: 600; }
.contact .side .ways a span { width: 40px; height: 40px; border-radius: 10px; background: rgba(255,255,255,.08); display: grid; place-items: center; color: var(--ice); }
.contact .side .ways svg { width: 18px; height: 18px; }
.contact .side .promise { margin-top: 30px; padding: 16px 18px; background: rgba(255,255,255,.06); border-radius: var(--radius-sm); font-size: 0.93rem; color: #c9d8e4; border-left: 3px solid var(--gold-bright); }
form.lead { background: #fff; color: var(--ink); border-radius: var(--radius); padding: 34px; }
form.lead .row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
form.lead label { display: block; font-size: 0.8rem; font-weight: 700; letter-spacing: 0.04em; color: var(--slate); margin-bottom: 6px; }
form.lead input, form.lead select, form.lead textarea {
  width: 100%; font-family: inherit; font-size: 0.98rem; padding: 12px 14px; border: 1.5px solid var(--line); border-radius: 9px; background: #fff; color: var(--ink); margin-bottom: 16px;
}
form.lead input:focus, form.lead select:focus, form.lead textarea:focus { outline: none; border-color: var(--navy); box-shadow: 0 0 0 3px rgba(18,40,60,.08); }
form.lead textarea { min-height: 110px; resize: vertical; }
form.lead .btn { width: 100%; }
form.lead .fine { font-size: 0.8rem; color: var(--muted); text-align: center; margin-top: 12px; }
.hidden { display: none !important; }

/* 2-pager gate */
.gate { background: var(--pale); border-radius: var(--radius); padding: 36px 40px; display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: center; margin-top: 56px; border: 1.5px solid var(--line); }
.gate img { border-radius: 10px; box-shadow: 0 18px 40px rgba(18,40,60,.14); }
.gate h3 { font-size: 1.5rem; margin-bottom: 10px; }
.gate p { color: var(--slate); }
.gate form { display: flex; gap: 10px; margin-top: 18px; flex-wrap: wrap; }
.gate input { flex: 1; min-width: 200px; padding: 13px 16px; border: 1.5px solid var(--line); border-radius: 999px; font-family: inherit; font-size: 0.96rem; }
.gate input:focus { outline: none; border-color: var(--navy); }
.gate .ok { margin-top: 14px; display: none; }
.gate .ok a { font-weight: 700; color: var(--navy); text-decoration: underline; }

/* footer */
footer.site-footer { background: var(--navy-deep); color: #9db8cc; padding: 48px 0 36px; font-size: 0.9rem; }
footer.site-footer .wrap { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 36px; }
footer.site-footer .brand { color: #fff; }
.brand.stack { flex-direction: column; align-items: flex-start; gap: 10px; }
.brand.stack svg { width: 128px; height: 52px; }
.brand.stack span { font-size: 1.05rem; letter-spacing: 0.14em; }
.brand.stack span small { font-size: 0.62rem; letter-spacing: 0.42em; margin-top: 3px; }
footer.site-footer .brand span small { color: #6f8699; }
footer.site-footer p { margin-top: 14px; max-width: 320px; }
footer.site-footer h4 { color: #fff; font-size: 0.74rem; letter-spacing: 0.2em; text-transform: uppercase; margin-bottom: 14px; }
footer.site-footer ul { list-style: none; }
footer.site-footer li { margin-bottom: 9px; }
footer.site-footer a:hover { color: #fff; }
footer.site-footer .bottom { grid-column: 1 / -1; border-top: 1px solid rgba(255,255,255,.1); padding-top: 22px; margin-top: 12px; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; font-size: 0.8rem; color: #6f8699; }

/* ---------- inner pages ---------- */
.page-hero { background: var(--navy); color: #fff; padding: 72px 0 56px; position: relative; overflow: hidden; }
.page-hero h1 { font-size: clamp(2.2rem, 4.6vw, 3.4rem); max-width: 820px; }
.page-hero p.lede { color: #c9d8e4; max-width: 700px; margin-top: 18px; }
.page-hero .ridge { position: absolute; left: 0; right: 0; bottom: -1px; width: 100%; height: 28px; }
article.prose { max-width: 720px; }
article.prose h2 { font-size: 1.7rem; margin: 0 0 18px; }
article.prose h3 { font-size: 1.2rem; margin: 28px 0 10px; }
article.prose h3.eyebrow { font-size: 0.74rem; letter-spacing: 0.22em; margin: 40px 0 14px; }
article.prose p { color: var(--slate); margin-bottom: 16px; font-size: 1.05rem; }
article.prose p strong { color: var(--ink); }
article.prose ul, article.prose ol { margin: 0 0 18px 22px; color: var(--slate); font-size: 1.02rem; }
article.prose li { margin-bottom: 6px; }
article.prose .q { font-weight: 700; color: var(--ink); margin-top: 24px; }
.note-list { display: grid; grid-template-columns: 260px 1fr; gap: 64px; align-items: start; }
.toc { position: sticky; top: 92px; }
.toc b { display: block; font-size: 0.72rem; letter-spacing: 0.2em; text-transform: uppercase; color: var(--gold); margin-bottom: 12px; }
.toc a { display: block; padding: 7px 0; font-size: 0.92rem; color: var(--slate); border-top: 1px solid var(--line); font-weight: 600; }
.toc a:hover { color: var(--navy); }
.toc .sub { display: block; font-size: 0.72rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin: 20px 0 6px; font-weight: 700; }
.essay { padding: 56px 0; border-top: 1px solid var(--line); }
.essay:first-child { border-top: 0; padding-top: 0; }
.essay .tag { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--gold); }
.essay h2 { font-size: 1.85rem; margin: 10px 0 18px; }
.essay p { color: var(--slate); margin-bottom: 14px; font-size: 1.05rem; max-width: 680px; }
.essay p strong { color: var(--ink); }
.essay ul, .essay ol { margin: 0 0 16px 22px; color: var(--slate); font-size: 1.02rem; max-width: 660px; }
.essay li { margin-bottom: 5px; }
.essay .q { font-weight: 700; color: var(--ink); }
.essay .cta-inline { margin-top: 22px; display: inline-flex; align-items: center; gap: 8px; font-weight: 700; color: var(--navy); font-size: 0.95rem; border-bottom: 2px solid var(--gold-bright); }
.inline-cta { margin-top: 40px; background: var(--navy); color: #fff; border-radius: var(--radius); padding: 30px 34px; display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.inline-cta b { font-size: 1.2rem; display: block; }
.inline-cta span { color: #9db8cc; font-size: 0.95rem; }

/* case study page bits */
.cs-stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; margin: 10px 0 26px; }
.cs-stats .big { font-size: 2.3rem; font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
.cs-stats .big span { color: var(--gold); }
.cs-stats p { font-size: 0.9rem; color: var(--slate); margin-top: 6px; }
.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin: 6px 0 10px; }
.pillar { background: var(--pale); border-radius: var(--radius-sm); padding: 18px 20px; border-top: 3px solid var(--navy); }
.pillar b { display: block; margin-bottom: 6px; }
.pillar p { font-size: 0.93rem; color: var(--slate); margin: 0; }
table.road { width: 100%; border-collapse: collapse; margin: 6px 0 10px; font-size: 0.97rem; }
table.road th { text-align: left; font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ice-deep); padding: 10px 12px; border-bottom: 2px solid var(--navy); }
table.road td { padding: 14px 12px; border-bottom: 1px solid var(--line); vertical-align: top; color: var(--slate); }
table.road td.yr { font-weight: 800; color: var(--ink); white-space: nowrap; }
table.road td b { color: var(--ink); }
.disclosure { font-size: 0.82rem; color: var(--faint); margin-top: 30px; }

/* ---------- responsive ---------- */
@media (max-width: 980px) {
  .blackbox, .diag, .fly, .ai, .about, .contact, .case, .gate, .note-list, .fit, .quote { grid-template-columns: 1fr; }
  /* On narrow screens the "Hi, I'm Dawson" card moves up under the headline so LinkedIn visitors see the face before they scroll. */
  .hero-grid { grid-template-columns: 1fr; gap: 0; }
  .hero-main { display: contents; }
  .hero-main .eyebrow { order: 1; }
  .hero-main h1 { order: 2; }
  .hero-main .lede { order: 3; margin-bottom: 0; }
  .hero-me { order: 4; margin: 22px 0 26px; display: grid; grid-template-columns: 72px 1fr; column-gap: 16px; align-items: center; max-width: 560px; padding: 16px 18px; border-radius: 22px; }
  .hero-me img { width: 72px; height: 72px; margin: 0; grid-row: 1 / span 3; }
  .hero-me .hi { font-size: 1.12rem; margin-bottom: 3px; }
  .hero-me p { font-size: 0.86rem; }
  .hero-me a { margin-top: 8px; justify-self: start; padding: 6px 14px; font-size: 0.86rem; }
  .hero-main .ctas { order: 5; }
  .hero-main .pills { order: 6; margin-top: 28px; }
  .fly { gap: 36px; }
  .fly svg { max-width: 420px; margin: 0 auto; }
  .toolkit { grid-template-columns: repeat(2, 1fr); }
  .steps, .career, .notes-grid, .media { grid-template-columns: 1fr; }
  .stats, .cs-stats { grid-template-columns: repeat(2, 1fr); }
  .rhythm { grid-template-columns: 1fr; }
  .rhythm > div + div { border-left: 0; border-top: 1.5px solid var(--line); }
  .diag-result { position: static; }
  .about .pics .small { right: 0; bottom: -20px; }
  footer.site-footer .wrap { grid-template-columns: 1fr 1fr; }
  .toc { position: static; }
  .toc a { display: inline-block; margin-right: 16px; border: 0; }
  .pillars { grid-template-columns: 1fr; }
  .nav-links { display: none; position: absolute; top: 68px; left: 0; right: 0; background: #fff; border-bottom: 1px solid var(--line); flex-direction: column; padding: 18px 24px 22px; gap: 16px; align-items: flex-start; }
  .nav-links.open { display: flex; }
  .menu-btn { display: block; }
  .nav-cta .btn { display: none; }
}
@media (max-width: 600px) {
  body { font-size: 16px; }
  section { padding: 64px 0; }
  .hero { min-height: min(78vh, 700px); }
  .hero .wrap { padding: 90px 0 48px; }
  .hero .ctas .btn { width: 100%; }
  .stats, .cs-stats, .toolkit { grid-template-columns: 1fr 1fr; }
  form.lead { padding: 24px 20px; }
  form.lead .row { grid-template-columns: 1fr; }
  .case .txt, .case .facts { padding: 30px 24px; }
  .gate { padding: 26px 22px; }
  footer.site-footer .wrap { grid-template-columns: 1fr; }
  .media .pod { grid-template-columns: 1fr; }
  .about .facts { grid-template-columns: 1fr; }
  .costs { padding: 26px 22px; }
}